Kodak Markets Digital Cameras and Is Aware That Consumers Search

question 44

Multiple Choice

Kodak markets digital cameras and is aware that consumers search for information concerning this product on the Internet using one of the several search engines (e.g., Google) . To ensure that Kodak appears on the first page of results, this company pays the search engine to become a sponsored link when consumers search the key words "digital camera." This is an illustration of _____.

• A) market segmentation
• B) search engine optimization
• C) spam
• D) blogging
• E) behavioral targeting

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Definitions:

Individual Differences

Variations among individuals in qualities or attributes, including cognitive, emotional, and physical characteristics.

Imitation

The action of using someone or something as a model and attempting to replicate their behavior or actions.

Accommodation

In psychology, a cognitive process that adjusts mental schemes to incorporate new information; in eyesight, the process by which the eye's lens changes shape to focus on objects at various distances.

Mirror Neurons

A type of brain cell that fires both when an individual acts and when the individual observes the same action performed by another, playing a role in learning and empathy.