Searches for Information from a Mobile Device Pertaining to the Current

question 25

True/False

Searches for information from a mobile device pertaining to the current (or future planned) geographic location of a consumer are known as local mobile search.

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Definitions:

Connectivity

The state or extent of being connected or interconnected, especially referring to computers, networks, or communication systems.

Particular Platform

A specific digital or physical space designed for the delivery and exchange of media, information, or services.

Increase

A rise in quantity, size, number, value, or some other measure, indicating growth or expansion in various contexts.

Limited Effects Theory

A communication theory suggesting that media's influence on people's attitudes and behavior is small and limited by individual differences, social categories, and personal relationships.