Which Marketing Strategy Requires Consistent Attention to Product Quality, Distribution

question 68

Multiple Choice

Which marketing strategy requires consistent attention to product quality, distribution, and a reinforcement advertising strategy because the brand is purchased habitually by the target market?

• A) capture strategy
• B) acceptance strategy
• C) maintenance strategy
• D) preference strategy
• E) disrupt strategy

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Definitions:

Interval Data

A type of numerical data which not only has order, but also has meaningful differences between values, though it lacks a true zero point (e.g., temperature in Celsius).

Ordinal

A type of data or scale that shows an ordered relationship among the variable's possible values, but does not specify the magnitude of difference between them.

Nominal

Referring to data classified into categories without a natural order or ranking among the categories.

Interval Data

A type of data that consists of numerical scores that exist on a scale with equal intervals between values but no true zero point.