If the Target Market Engages in Limited Decision Making and the Brand

question 81

Multiple Choice

If the target market engages in limited decision making and the brand is not part of their evoked set, the objective will be to _____.

• A) disrupt the existing decision patterns
• B) capture as large a share of the purchases as practical
• C) intercept the consumer during the search for information on the brands in the evoked set
• D) develop a strong position on those attributes important to the target market
• E) defend against the disruptive tactics of competitors

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Definitions:

Obsessive-compulsive Disorder

A mental disorder where people feel the need to check things repeatedly, perform certain routines, or have certain thoughts repeatedly.

Systematic Desensitization

A behavior therapy used to reduce clients’ anxiety responses through counterconditioning.

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers a response without prior learning.

Therapeutic Outcomes

The results or consequences of medical or psychological interventions, indicating the effectiveness or success of the treatment.