What Are the Types of Consumer Problems

question 50

Multiple Choice

What are the types of consumer problems?

• A) latent and manifest
• B) primary and secondary
• C) low involvement and high involvement
• D) active and inactive
• E) actual and perceived

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Definitions:

Education

The systematic process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits through the means of instruction, training, or research.

Conscientiousness

A personality trait characterized by being organized, responsible, and dependable.

Reference-Group Effects

The influence of social groups on an individual's behavior, attitudes, or beliefs.

Reference-Group Effect

The impact that the standards of one's reference group have on their behavior, including attitudes, beliefs, and actions.