What Has Research Revealed Regarding Consumers' Variety-Seeking Behavior

question 10

Multiple Choice

What has research revealed regarding consumers' variety-seeking behavior?

• A) Once a consumer tries another brand, there is a high probably that he or she will not return to the previous brand.
• B) Consumers usually switch to options within the same brand.
• C) Consumers are unwilling to switch to options within the brand.
• D) Consumers are more likely to become bored on sensory attributes such as taste.
• E) Consumers are more likely to become bored with non-sensory attributes such as brand name.

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Definitions:

Social Inequalities

Disparities in wealth, power, and prestige among different social statuses and groups in society.

Persistent Feelings

Ongoing and continuous emotions that may significantly impact an individual's mental health and well-being.

Big Five

A model describing five major dimensions of human personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Supertraits

Broad personality traits that encapsulate a range of more specific traits, suggesting a hierarchy in personality structure.