Which Type of Nominal Decision Is Characterized by a Consumer

question 75

Multiple Choice

Which type of nominal decision is characterized by a consumer believing that all brands within a given product category are about the same and not attaching much importance to the product category or purchase?

• A) routine decision
• B) repeat purchase decision
• C) secondary decision
• D) inconsequential decision
• E) indifferent decision

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Definitions:

Impressions

In digital marketing, the number of times an ad is displayed on a screen, regardless of whether it was clicked or not.

Click-through Rate

The percentage of people who click on a specific link out of the total number of people who see the link, commonly used in digital advertising to measure effectiveness.

Frequency

The rate at which a product is purchased or an event occurs over a particular period of time.

Ad on Google

Online advertisements displayed on the Google search engine or its advertising network, targeting users based on their search queries and interests.