The Level of One's Desire to Resolve a Particular Problem

question 65

Multiple Choice

The level of one's desire to resolve a particular problem depends on which factors?

• A) the consumer's perception of his or her actual state and the desired state
• B) the length of time required to make a decision and the level of purchase involvement
• C) the magnitude of the discrepancy between the desired and actual states and the relative importance of the problem
• D) the degree of brand loyalty and the amount of time required to make a decision
• E) the direction of the discrepancy between the desired and actual states and the relative importance of the purchase

---

Definitions:

Anxiety Maintenance Theory

A hypothesis explaining how individuals maintain their anxiety levels, possibly through maladaptive coping mechanisms or cognitive distortions.

Cross-cultural Values

Values or norms that are shared among different cultures, emphasizing the diverse beliefs and practices across societies.

Self-direction

The capacity to guide, regulate, and manage one’s own actions and decisions independently.

Purity

A concept often related to moral or physical cleanliness and lack of contamination in various contexts, including religion, ethics, and sexuality.