Which of the Following Is a Nonmarketing Factor Affecting Consumers

question 58

Multiple Choice

Which of the following is a nonmarketing factor affecting consumers' actual state?

• A) social status
• B) household characteristics
• C) product/brand performance
• D) motives
• E) culture

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Definitions:

Weber

Relates to the Weber test, a quick screening test for hearing that involves placing a vibrating tuning fork on the center of the forehead.

Rinne Tests

A clinical test used to evaluate loss of hearing by comparing air conduction to bone conduction of sound.

Romberg Test

A neurological test assessing balance and the ability to stand up with the feet together and eyes closed.

Snellen Test

An eye examination test that measures visual acuity using a chart of letters or symbols of steadily decreasing size.