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What is the most common approach to discovering consumer problems?
Internal Attribution
The inference that a person is behaving in a certain way because of something about the person, such as attitude, character, or personality.
External Attribution
The process of attributing the cause of someone's behavior to external factors or situations beyond the individual's control.
Internal-Stable
An attribution style where individuals believe that the causes of their behavior or events are due to stable, internal factors within themselves.
Weiner's Model
A theory of motivation and emotion in psychology that categorizes the causes of success and failure along dimensions of stability, locus of control, and controllability.
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