Which of the Following Is the FIRST Step in the Approach

question 72

Multiple Choice

Which of the following is the FIRST step in the approach for developing situation-based marketing strategies?

• A) Use observational studies, focus group discussions, depth interviews, and secondary data to discover the various usage situations that influence the consumption of the product.
• B) Survey a large sample of consumers to better understand and quantify how the product is used and the benefits sought in the usage situation by the market segment.
• C) Construct a person-situation segmentation matrix.
• D) Evaluate each cell in terms of potential.
• E) Develop and implement a marketing strategy for cells that offers sufficient profit potential given your capabilities.

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Definitions:

Contract Law

The body of law that governs agreements made between parties, specifying the rights, obligations, and remedies that arise from those agreements.

Moral Standard

Principles guiding what is considered right or wrong behavior within a society.

State Legislature

The legislative branch of state government in the United States, responsible for making and passing laws at the state level.

Farmers' Subsidies

Government financial support provided to farmers to supplement their income and manage the supply of agricultural commodities.