All Those Factors Particular to a Time and Place That

question 30

Multiple Choice

All those factors particular to a time and place that do not follow from knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behavior are known as _____.

• A) situational influence
• B) motivators
• C) consumption triggers
• D) consumption influencers
• E) motivational influence

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Definitions:

Seasonal Factor

A quantitative adjustment factor applied to economic or statistical data to account for seasonal variations of the data point.

Exponential Smoothing

A forecasting technique that applies decreasing weights to past observations as they recede in time.

Exponential Smoothing Model

A time series forecasting technique that applies weighting factors which decrease exponentially to past observations.

Mean Absolute Percentage Error

A measure used in statistics to assess the accuracy of a forecast or prediction, calculated as the average of absolute percentages of errors between predicted and observed values.