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You've just started working at a company, and your supervisor wants to use the PRIZM lifestyle segmentation scheme but is a bit confused because there are so many segments (i.e., 66 individual segments). While it does seem like a lot to understand, you are also aware that these segments are organized into broader social and life stage groups. Explain these broader groups.
Cause and Effect
A relationship between events or things, where one is the result of the other or others.
Scientific Experiments
Methodological tests or trials conducted to explore scientific hypotheses, establish factual information, or validate theories.
Formal Research
Refers to a systematic investigation or study conducted to obtain and document detailed knowledge or understanding of a subject, following structured methods and protocols.
Company Files
Official documents, records, or data related to the operations, administration, or history of a business or organization.
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