In the VALS Typology, Which Primary Motivation Is Characteristic of Consumers

question 69

Multiple Choice

In the VALS typology, which primary motivation is characteristic of consumers guided in their choices by their beliefs and principles rather than by feelings or desire for social approval?

• A) ideals motivation
• B) achievement motivation
• C) self-expression motivation
• D) realist motivation
• E) focused motivation

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Definitions:

Net Present Value

A financial metric that calculates the difference between the present value of cash inflows and the present value of cash outflows over a period of time.

Discount Rate

The interest rate used to determine the present value of future cash flows in discounted cash flow analysis.

Time Value

The idea that possessing money today has greater value than having an identical amount in the future, thanks to its ability to earn more over time.

Tax Deductions

Expenses that can be subtracted from gross income to reduce the total amount of income subject to taxation, effectively lowering the overall tax liability.