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David is a retired attorney who is satisfied and comfortable with his life. He keeps informed about the world by reading three newspapers a day and attends lectures at the senior activity center near his home. He is very content with his life, and he tends to center his leisure activities around his home. He plans his purchases carefully and looks for functionality, value, and durability in the products he buys. Which VALS segment best describes David?
Creativity Argument
The perspective that fostering a creative environment is crucial for innovative outcomes and problem-solving in organizations.
Systems Flexibility
The capability of a system, such as an organizational or technological system, to adapt to changes or integrate new components without significant disruption.
Resource Acquisition
The process of identifying, obtaining, and allocating the necessary resources required for organizational operations or project completion.
Marketing Argument
An argument or rationale presented in favor of a product, service, or strategy, aiming to persuade potential customers or stakeholders of its value.
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