Marketers Must Promote _____ Rather Than _____, Especially for Less

question 82

Multiple Choice

Marketers must promote _____ rather than _____, especially for less knowledgeable consumers and for complex products.

• A) features; benefits
• B) benefits; avoidance
• C) benefits; features
• D) features; contents
• E) consistency; inconsistency

---

Definitions:

Political Movements

Collective actions organized by individuals or groups to achieve social, political, or environmental goals.

Critical Race Theory

A theoretical framework in the social sciences that examines society and culture as they relate to categorizations of race, law, and power.

Civil Rights Movement

A pivotal series of events and campaigns in the United States aimed at ending racial segregation and discrimination against African Americans and securing legal recognition and federal protection of the citizenship rights enumerated in the Constitution and federal law.

Critical Theories

A broad spectrum of theories that critique and seek to change society, highlighting power structures, inequalities, and cultural hegemonies.