Which of the Following Is TRUE Regarding Value-Expressive Versus Utilitarian

question 62

Multiple Choice

Which of the following is TRUE regarding value-expressive versus utilitarian appeals?

• A) Utilitarian appeals attempt to build a personality for the product or create an image of the product user.
• B) Utilitarian appeals are most effective for functional products.
• C) Products serve either a utilitarian purpose or a value-expressive purpose, but not both.
• D) For value-expressive products, banner ads on websites serve primarily to transport consumers to the more detailed target ads or sites.
• E) All of the above are true.

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Definitions:

Stock Split

A corporate action in which a company divides its existing shares into multiple shares to boost the liquidity of the shares.

Shareholders' Equity

Shareholders' equity represents the residual interest in the assets of a corporation after deducting its liabilities, indicating the ownership interest of the shareholders.

2-For-1 Stock Split

A corporate action where a company doubles its number of outstanding shares, halving the stock price, effectively giving shareholders two shares for every one they owned.

Cancellation

The act of nullifying or terminating a previously established agreement or contract.