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The Cognitive Component of Attitude Consists of a Consumer's Beliefs

question 57

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The cognitive component of attitude consists of a consumer's beliefs about an object.


Definitions:

Independent Variable

In an experiment, the variable that is manipulated by the researcher to observe its effects on the dependent variable.

Dependent Variable

The variable in an experiment that is observed and measured for changes to assess the effect of manipulations in the independent variable.

Psychological Experiment

A research method in psychology that tests hypotheses and theories by observing the outcomes of controlled interventions on human or animal subjects.

Independent Variable

In an experiment, the variable that is intentionally changed or manipulated by the researcher to observe its effect on the dependent variable.

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