Marketers Must Promote _____ Rather Than _____, Especially for Less

question 82

Multiple Choice

Marketers must promote _____ rather than _____, especially for less knowledgeable consumers and for complex products.

• A) features; benefits
• B) benefits; avoidance
• C) benefits; features
• D) features; contents
• E) consistency; inconsistency

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Definitions:

More Important

A phrase used to signify a higher level of significance or priority in relation to another item or issue.

Survival of Society

The ability of a society to maintain existence, adapt, and continue to function over time.

Talcott Parsons

An American sociologist known for his development of social action theory and for his role in the establishment of the structural-functional approach in sociology.

Adaptation

The process by which individuals, species, or groups adjust to changes in their environment, ensuring survival or improved functionality.