In an Attempt to Alter Consumers' Cognitive Component of Their

question 64

Multiple Choice

In an attempt to alter consumers' cognitive component of their attitude toward the Pepsi brand of cola, a freshness date was added on the cans. Pepsi wanted consumers to consider this attribute that was never a consideration before. Pepsi was using which strategy to alter the cognitive structure of a consumer's attitude?

• A) change beliefs
• B) shift importance
• C) add beliefs
• D) change ideal
• E) change feelings

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Definitions:

Low Affiliation

A term indicating a reduced concern or need for forming close or supportive relationships with others.

Need for Achievement

A psychological trait that drives individuals to pursue and meet goals or standards of excellence, often motivating behavior in competitive environments.

Moderately Difficult Goals

Targets set for individuals or teams that are challenging yet achievable with effort, often optimizing motivation and performance.

Alderfer's ERG Theory

A motivational theory that categorizes human needs into three groups: existential, relatedness, and growth needs, suggesting that when higher level needs are frustrated, individuals will revert to lower level needs.