Which Type of Ad Is Designed Primarily to Elicit a Positive

question 80

Multiple Choice

Which type of ad is designed primarily to elicit a positive affective response rather than to provide information or arguments?

• A) one-sided message
• B) two-sided message
• C) fear appeal
• D) emotional ad
• E) comparative ad

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Definitions:

Perceived Illegal

Actions or practices that are viewed or interpreted by individuals or groups as being unlawful or unethical.

Federal Contract Compliance

Refers to the adherence to laws and regulations that require businesses and organizations with federal contracts to follow nondiscrimination and affirmative action guidelines.

Government Contractors

Businesses or individuals that enter into contracts with government entities to provide goods or services.

Actively Pursuing

Engaging with dedication and effort towards achieving a specific goal, often used in the context of job searching or career advancement.