Which Type of Appeal Attempts to Build a Personality for the Product

question 68

Multiple Choice

Which type of appeal attempts to build a personality for the product or create an image of the product user?

• A) humorous appeal
• B) utilitarian appeal
• C) value-expressive appeal
• D) hedonic appeal
• E) emotional appeal

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Definitions:

Free Hands

The freedom or capacity to act or operate without constraint or interference.

Visual Acuity

The clarity of vision or the sharpness of eyesight, measured as the ability to discern letters or numbers at a standardized distance.

Bipedalism

The ability to walk upright on two legs, a key distinguishing feature of humans and our ancestors.

Arched Feet

A foot structure characterized by a pronounced curve along the inside of the sole, which typically enhances balance and support.