Which Type of Appeal Involves Informing the Consumer of One

question 34

Multiple Choice

Which type of appeal involves informing the consumer of one or more functional benefits that are important to the target market?

• A) multi-sided message
• B) value-expressive appeal
• C) utilitarian appeal
• D) factual appeal
• E) supportive appeal

---

Definitions:

Interpersonal Relations

The way in which individuals interact, communicate, and build relationships with each other.

Communication Bias

Prejudices or predispositions that affect how we communicate and interpret messages from others.

Effective Leaders

Individuals who possess the ability to inspire and guide others towards achieving shared goals while exhibiting integrity, vision, and communication skills.

Methodical

Describes a systematic, orderly, or organized way of doing something.