Segmenting Consumers on the Basis of Their Most Important Attribute

question 47

Multiple Choice

Segmenting consumers on the basis of their most important attribute or attributes is called _____.

• A) benefit segmentation
• B) demographic segmentation
• C) psychographic segmentation
• D) attribute segmentation
• E) utilitarian segmentation

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Definitions:

S&P 500

An index that measures the stock performance of 500 large companies listed on stock exchanges in the United States.

DJIA

The Dow Jones Industrial Average, a stock market index that measures the stock performance of 30 large companies listed on stock exchanges in the United States.

Risk-free Rate

The return on an investment with zero risk, indicating the interest an investor would expect from an absolutely risk-free investment over a specified period.

Dividend Yield

The dividend per share divided by the price per share, indicating how much cash flow you are getting for each dollar invested in an equity position.