While Any Given Advertisement for a Product May Focus on Only

question 43

Multiple Choice

While any given advertisement for a product may focus on only one or a few purchasing motives, the _____.

• A) advertising campaign should focus more on manifest motives because they always have a stronger influence on purchase decisions
• B) overall campaign should attempt to position the product in the schematic memory to correspond with the target market's purchase motives
• C) advertising campaign needs to cover all the important purchase motives of the target market
• D) A and B
• E) B and C

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Definitions:

Metabolic Equivalents

Units used to estimate the amount of energy expended during physical activity, compared to resting metabolic rate.

Typical Angina

Chest pain or discomfort, often described as pressure, squeezing, or fullness, caused by reduced blood flow to the heart, typically triggered by physical exertion or emotional stress.

Baseline EKG

An initial electrocardiogram used to measure the heart's electrical activity, serving as a reference for comparison with future EKGs.

Atherosclerosis

A condition in which fatty deposits build up on the inner walls of arteries, leading to reduced blood flow and the potential for heart disease and stroke.