Which of the Following Is FALSE Regarding How Emotional Responses

question 45

Multiple Choice

Which of the following is FALSE regarding how emotional responses to advertising influence consumer behavior?

• A) Emotional advertisements that trigger a positively evaluated emotion will enhance liking of the ad itself.
• B) Emotional content in advertisements enhances their attention, attraction, and maintenance capabilities.
• C) While emotional content in advertisements may increase attention, emotional messages have not been found to be processed more thoroughly than neutral messages.
• D) Repeated exposure to positive-emotion-eliciting ads may increase brand preference through classical conditioning.
• E) Repeated exposure to positive-emotion-eliciting ads may result in brand preference occurring in a direct, high-involvement way.

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Definitions:

Business Communication

The exchange of data among individuals both inside and external to a company for the purpose of reaching business objectives.

Ethical

Pertaining to or dealing with morals, the principles of morality concerning right and wrong behavior.

Persuasive Message

Communication intended to influence the attitudes, beliefs, or behaviors of others through reasoned argument.

Supporting Details

Information or evidence provided to explain, clarify, or justify the main points or ideas.