Which of the Following Is NOT Used to Classify McGuire's

question 62

Multiple Choice

Which of the following is NOT used to classify McGuire's psychological motives?

• A) Is the mode of motivation cognitive or affective?
• B) Is the motive focused on preservation of the status quo or on growth?
• C) Is this behavior actively initiated or in response to the environment?
• D) Is the outcome of the behavior temporary or permanent?
• E) Does this behavior help the individual achieve a new internal or a new external relationship to the environment?

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Definitions:

Consumer Surplus

Rephrased: The economic benefit or satisfaction gained by consumers when they pay a price lower than what they are ready to pay for a product or service.

iTunes Download

The action of obtaining digital media files, including music and applications, from Apple's iTunes Store.

Marginal Cost

The cost incurred by producing one more unit of a good or service.

Marginal Benefit

The gain in satisfaction or utility that comes with the consumption of another unit of a product or service.