A Consumer's Tendency to Initially React to a New Product

question 67

Multiple Choice

A consumer's tendency to initially react to a new product as though it were the same as similar existing products is most likely to be based on a need _____.

• A) for modeling
• B) for assertion
• C) for consistency
• D) to categorize
• E) none of the above

---

Definitions:

Self-Actualization

The humanistic process by which people fulfill their potential for goodness and growth.

Human Functioning

The range of human activities and capabilities, including physical, cognitive, emotional, and social aspects of life and well-being.

Humanists

Individuals who emphasize the value and goodness of human beings, preferring critical thinking and evidence over established doctrine or faith.

Cognitive-Behavioral

A treatment method that targets harmful behaviors and thought processes by combining cognitive and behavioral strategies.