A Market Researcher Asked Carl About His Recollection of a Specific

question 85

Multiple Choice

A market researcher asked Carl about his recollection of a specific exposure event, such as seeing an advertisement, or an experience, such as driving or riding in an Acura automobile, which was the brand the researcher was interested in. While Carl could not recall a specific ad and has never traveled in an Acura, he seemed to "know" quite a bit about this brand. Carl described the brand as "reliable," "high-performance," "luxury," and "expensive." Which type of memory does this represent?

• A) explicit memory
• B) implicit memory
• C) scripted memory
• D) suppressed memory
• E) subliminal memory

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Definitions:

Absolute Threshold

The lowest level of stimulation that an organism can detect at least 50% of the time.

Attention

The process of sorting through sensations and selecting some of them for further processing.

Difference Threshold

The smallest difference in stimulus intensity required to detect a difference between two stimuli, also known as the just noticeable difference (JND).

Cornea

The tough, transparent, protective layer that covers the front of the eye and bends light rays inward through the pupil.