A Local Car Dealership Advertises Quite Frequently on Local Broadcast

question 69

Multiple Choice

A local car dealership advertises quite frequently on local broadcast and cable television, and it seems as though the man in the ad is always yelling for consumers to "Come on down-you'll be glad you did!" This car dealership uses the same type of ad over and over even though the specific information changes, and consumers tend to shut out the message, evaluate it negatively, or disregard it. John is so sick of these ads that he instantly changes the channel when one comes on. This is an example of _____.

• A) zipping
• B) advertising wearout
• C) interference
• D) pulsing
• E) poor positioning

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Definitions:

Employment Recruiter

A professional who specializes in finding and engaging potential candidates for specific job positions, often working within Human Resources or for recruitment agencies.

Apparent Gaps

The visible or noticeable differences between current results and desired outcomes in a workflow or system.

Elicit Information

The process of getting information from someone or something often through direct questioning or research.

Interviewer

A person who asks questions of a candidate or participant, typically in the context of job selection, research, or media.