Visual Art in an Ad (Art Infusion) Has the Ability

question 13

Multiple Choice

Visual art in an ad (art infusion) has the ability to _____.

• A) increase brand image
• B) increase fit perceptions
• C) increase the cognitive flexibility of consumers
• D) increase the extendability of a brand
• E) all of the above are true

---

Definitions:

Entrepreneurs

Individuals who take the risk of starting and managing businesses with the aim of making profits or driving social change.

Start-Ups

Newly formed firms that are attempting to pioneer a new product or production method.

Venture Capital

That part of household savings used to finance high-risk business enterprises in exchange for stock (and thus a share of any profit if the enterprises are successful).

Start-Up Firms

New businesses in the initial and often innovative stage of operations, aiming to meet a marketplace need by developing a viable business model.