Successful Brand Leverage Generally Requires That the Original Brand Have

question 15

True/False

Successful brand leverage generally requires that the original brand have a strong positive image and that the new product fit with the original product on each of the following four dimensions: complement, substitute, transfer, and image.

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Definitions:

Cultural Variables

Elements that vary from one culture to another, influencing behavior, traditions, and perceptions.

Depersonalization

A mental state where individuals feel detached from their body or self, often described as feeling like an outsider observing one's life.

Evolved Predispositions

refers to inherent tendencies or traits that have developed over time through evolutionary processes to enhance survival and reproductive success.

David Buss

An evolutionary psychologist known for his research on human sex differences in mate selection.