When Consumers See the New Product (I

question 33

Multiple Choice

When consumers see the new product (i.e., brand extension) as requiring the same manufacturing skills as the original, successful brand leverage is more likely. Which dimension is this referring to?

• A) complement
• B) substitute
• C) transfer
• D) image
• E) extension

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Definitions:

Long-Term Consequences

The extended effects or outcomes that result from actions, decisions, or conditions, often persisting for years.

Abused

Mistreated or harmed, typically in a physical, sexual, emotional, or psychological way.

Stepfather

A man who is married to one's mother after the divorce or separation of one’s biological parents or the death of one’s biological father.

Positive Adjustment

The process of effectively coping with change, challenges, or adversity, leading to a state of psychological well-being.