Program-Length Commercials with an 800 Number And/or Web Address Through

question 74

Multiple Choice

Program-length commercials with an 800 number and/or Web address through which to order or request additional information are known as _____.

• A) infomercials
• B) direct-to-consumer advertisements
• C) advertorials
• D) infotorials
• E) product placement

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Definitions:

Trust Endorsement

An endorsement that is used when the instrument is being transferred to an agent or trustee for the benefit of either the endorser or a third party; gives the endorser the rights of a holder.

Agent

An individual authorized to act on behalf of another person or entity in business transactions or legal matters.

Special Endorsement

An endorser’s signature accompanying the name of the endorsee.

Endorser

A person who signs the back of a negotiable instrument, such as a check, thereby transferring ownership or guaranteeing its payment.