Which of the Following Statements Is TRUE Regarding Stimulus Position

question 60

Multiple Choice

Which of the following statements is TRUE regarding stimulus position and attention with respect to advertising?

• A) Position effects in advertising are the same regardless of the medium used.
• B) Ads on the left-hand page receive more attention than those on the right based on how we peruse magazines and newspapers.
• C) For U.S. readers, high-impact zones in print ads and other print documents tend to be more toward the top and left of the ad.
• D) In online contexts, horizontal banners attract more attention than vertical banners.
• E) In television, the probability of a commercial being viewed and remembered increases as it moves from being the first to air during a break to the last to air.

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Definitions:

Annual

Relating to a period of one calendar year, used to measure or describe events, reports, or statistics that occur or are accumulated yearly.

Bank Account

An account held at a financial institution that allows for the deposit and withdrawal of money.

Annual Withdrawals

The amount of money that an individual withdraws from an investment or savings account each year.

Interest

The charge for borrowing money or the return earned on an investment, typically expressed as a percentage.