Which of the Following Statements Is FALSE Regarding Situational Factors

question 67

Multiple Choice

Which of the following statements is FALSE regarding situational factors affecting attention?

• A) Motivation and ability are two major situational factors affecting attention.
• B) In advertising, consumers pay less attention to a commercial in a large cluster of commercials than they do to one in a smaller set.
• C) Clutter represents the density of stimuli in the environment.
• D) Program involvement refers to how interested viewers are in the program or editorial content surrounding the ads.
• E) Clutter and program involvement are two major situational factors affecting attention.

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Definitions:

Ratified

The process by which a proposed treaty or agreement is officially approved and adopted by the necessary parties or institutions.

States

Distinct territorial and political entities within a federal system, each with its own government and a degree of autonomy.

Government-less State

A hypothetical or theoretical situation where society operates without a formal government, often associated with anarchism or extreme libertarian views.

Hobbes

Refers to Thomas Hobbes, a 17th-century English philosopher known for his work on political philosophy and his social contract theory, as outlined in his book "Leviathan."