Which of the Following Statements Is TRUE Regarding Subliminal Stimuli

question 51

Multiple Choice

Which of the following statements is TRUE regarding subliminal stimuli?

• A) Research on messages presented too rapidly to elicit awareness indicates that such messages can actually have a substantial effect.
• B) There is evidence that marketers are using subliminal messages.
• C) A subliminal ad is different from a "normal" ad in that it "hides" key persuasive information within the ad by making it so weak that it is difficult or impossible for an individual to physically detect.
• D) Subliminal advertising has not been the focus of intense study and public concern.
• E) Masked symbols, deliberate or accidental, do appear to affect standard measures of advertising effectiveness and can influence consumption behavior.

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Definitions:

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Cost-output Elasticity

A measure of the responsiveness of the cost of production to a change in the level of output, indicating how costs change as production scales.

Economies of Scale

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Economies of Scope

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