_____ Involves Presenting an Incomplete Stimulus with the Goal of Getting

question 69

Multiple Choice

_____ involves presenting an incomplete stimulus with the goal of getting consumers to complete it and thus become more engaged and involved.

• A) Proximity
• B) Ambush marketing
• C) Closure
• D) Inference
• E) Figure-ground

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Definitions:

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses or anxiety through gradual exposure to the feared object or situation, combined with relaxation exercises.

Cognitive Therapy

A form of psychotherapy that emphasizes the importance of thought patterns in influencing behavior and emotions, aiming to change negative thoughts to improve mental health.

Rational-Emotive Therapists

Therapists who practice a form of psychotherapy that identifies irrational beliefs, challenges them, and encourages the adoption of healthier, more rational thought patterns.

Unrealistic Beliefs

Thoughts or expectations that are not grounded in reality or practicality, often leading to disappointment or failure.