The Manufacturer of the Little Giant Ladder Runs a Commercial

question 53

Multiple Choice

The manufacturer of the Little Giant Ladder runs a commercial that is 60 minutes long. The inventor of the ladder shows the versatility and uniqueness of this ladder, and several "regular" people demonstrate how easy it is to use. In fact, this ladder is more than 20 ladders in one because of the many different ways it can be configured. Viewers can call the 800 number or visit the website to purchase this product. This is an example of a(n) _____.

• A) product placement
• B) advertorial
• C) advertising program
• D) infomercial
• E) infotorial

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Definitions:

Exam worry

Anxiety or apprehension experienced in anticipation of taking exams, often affecting performance.

Type B personality

Characterized by a less competitive, more relaxed, and less time-urgent disposition compared to Type A, associated with a lower risk of heart disease.

Optimism

A mental attitude characterized by hope and confidence in the future or the success of something.

Social network

A platform or structure made up of individuals or organizations that are connected by one or more specific types of interdependency, such as friendships, kinship, common interests, financial exchanges, or relationships of beliefs.