Which of the Following Is an Ability Factor Related to Attention

question 101

Multiple Choice

Which of the following is an ability factor related to attention that may require less attention to the brand's ads by an individual due to that individual's high existing knowledge?

• A) involvement
• B) brand familiarity
• C) brand equity
• D) contrast
• E) interestingness

---

Definitions:

Old Behaviors

Patterns of action or habits that an individual has been practicing for a long period but may need to change for improvement.

New Ones

Recently introduced or discovered items, concepts, or ideas.

Competitive Student

A student who possesses a strong desire to outperform peers in academic or extracurricular activities.

Supportive

Offering encouragement and assistance to others in a helpful manner.