When Joan Sees an Ad with a Kitten or Puppy

question 98

Multiple Choice

When Joan sees an ad with a kitten or puppy, she always pays attention because seeing them makes her feel so happy. This emotional or feeling response triggered by the ads is known as _____.

• A) affective interpretation
• B) consumer inference
• C) cognitive interpretation
• D) perceptual interpretation
• E) perceptual relativity

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Definitions:

Simple Random Sampling

A sampling procedure in which each member of the population has an equal probability of being included in the sample.

Stratified Random Sampling

A probability sampling method in which a population is divided into subpopulation groups called strata; individuals are then randomly sampled from each of the strata.

Psychology Majors

Students specializing in the study of the human mind, behaviors, and emotions in their academic pursuit.

Haphazard Sampling

A non-systematic and random method of selecting samples, lacking any specific structure or plan.