Which of the Following Is NOT a Guiding Principle for Marketing

question 39

Multiple Choice

Which of the following is NOT a guiding principle for marketing to online communities and social networks?

• A) become part of the community
• B) post marketing content so it does not stand out and appears as just another participant in the community, such as a flog
• C) take advantage of the unique capabilities of each venue
• D) transparency
• E) A and D

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Definitions:

Conformity

Changing or adopting a behavior or an attitude in an effort to be consistent with the social norms of a group or the expectations of other people.

Compliance

Acting in accordance with the direct requests of other people.

Obedience

Behaving in accordance with the rules and commands of those in authority.

Halo Effect

A cognitive bias where the perception of a particular trait is influenced by the perception of former traits in a sequence of interpretations.