Which of the Following Statements Is FALSE Regarding Word-Of-Mouth (WOM)

question 44

Multiple Choice

Which of the following statements is FALSE regarding word-of-mouth (WOM) communications?

• A) It is estimated that two-thirds of all consumer product decisions are influenced by WOM.
• B) Negative experiences are powerful motivators of WOM.
• C) Going beyond satisfaction to deliver more than was expected appears to have the potential to generate substantial WOM.
• D) Not all personal sources are equal in value.
• E) Consumers generally trust advertising as much as they do WOM.

Recognize the role of visual elements such as white space in improving the readability of business reports.

Comprehend the significance of a thorough evaluation in problem-solving within business reports.

Identify the effects of presentation style, such as the use of glib conclusions and active vs. passive voice, on the credibility and engagement of business reports.

Appreciate the necessity of objectivity and the avoidance of emotionally charged language in business report writing.

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Definitions:

Phagocytes

Cells that protect the body by ingesting harmful foreign particles, bacteria, and dead or dying cells.

Venous Circulation

Venous circulation refers to the system of veins and venules that return deoxygenated blood from the body back to the heart.

Cisterna Chyli

A dilated sac at the lower end of the thoracic duct into which lymph from the intestinal trunk and two lumbar lymphatic trunks flow.

Subclavian Veins

The subclavian veins are major veins located under the collarbone that transport blood from the arms and the upper thorax back to the heart.