Individuals Who Filter, Interpret, or Provide Product and Brand-Relevant Information

question 103

Multiple Choice

Individuals who filter, interpret, or provide product and brand-relevant information to their family, friends, and colleagues are known as _____.

• A) opinion leaders
• B) market mavens
• C) interpreters
• D) screeners
• E) market leaders

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Definitions:

Daily Attendance

The count or record of individuals present in a particular setting or event each day.

Confidence Interval Estimate

A range of values derived from sample statistics that is likely to contain the value of an unknown population parameter, with a specified level of confidence.

Average Age

The mean age of a group of individuals, calculated by summing their ages and dividing by the number of individuals.

Male Employees

Refers to workers or staff members within an organization who are identified as male.