Mitch Seems to Know Everything About Cars-At Least That's What

question 4

Multiple Choice

Mitch seems to know everything about cars-at least that's what his friends and family think. He has been involved with cars since he was a child and even took an engine apart and put it back together again by the time he was 16 years old. He reads several publications related to cars, visits websites, and hangs out with others who are interested in cars as well. Due to his enduring involvement with this product category, Mitch would be considered a(n) _____.

• A) product maven
• B) opinion leader
• C) product fanatic
• D) product endorser
• E) market leader

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Definitions:

Age-Graded Influences

External factors that affect individuals in a similar way at similar ages, often related to societal expectations and norms.

History-Graded Influences

Events and experiences that are common to a particular generation or cohort, influencing their beliefs and behaviors.

Critical Period

A specific time during an organism's development during which the presence or absence of certain experiences has a profound and irreversible effect on the development of specific skills or knowledge.