Rayna Provides a Significant Amount of Information to Others Across

question 56

Multiple Choice

Rayna provides a significant amount of information to others across a wide array of products, including durables and nondurables, services, and store type. She can provide information on product quality, sales, usual prices, product availability, store personnel characteristics, and other features of relevance to consumers. Rayna is best described as a(n) _____.

• A) opinion leader
• B) market maven
• C) shopping expert
• D) market leader
• E) influencer

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Definitions:

Principal

In finance, the principal is the initial amount of a loan or the amount of an investment excluding any interest or profit earned.

Agency by Ratification

An arrangement where a principal formally approves an act performed by someone who did not have the authority to act as their agent at the time of the act.

Ratification Requirements

Key provisions that must be met for an agreement or treaty to be officially approved and adopted by the involved parties.

Ratification to Be Effective

The process through which formal validation or approval is given, making an agreement officially valid.