As a Marketing Major, Stan Is a Collegiate Member of the American

question 52

Multiple Choice

As a marketing major, Stan is a collegiate member of the American Marketing Association. This association holds a collegiate conference every year, and he did attend it one year. While this is a group he belongs to, his ties to other members are relatively weak, and his interaction is infrequent. Which type of group is this?

• A) primary group
• B) secondary group
• C) tertiary group
• D) cohort group
• E) work group

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