In Which of the Following Consumption Situations Will a Reference

question 8

Multiple Choice

In which of the following consumption situations will a reference group's influence be strongest?

• A) when the use of the product or brand is visible to the group
• B) when the product is a necessity
• C) when the consumer is confident in the purchase situation
• D) when the individual's commitment to the group is low
• E) when the reference group is large

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Definitions:

Ethnic Groups

Communities of people who share common cultural characteristics, ancestral ties, and social experiences.

Government Programs

Initiatives or plans undertaken by a government to address social, economic, or environmental issues, which may involve legislation, services, or funding.

Distribution Of Income

The way in which total income is shared out among households, firms, and the government within an economy.

Income Inequality

Refers to the unequal distribution of wealth and income among the members of a society.