Which of the Following Statements Is FALSE Regarding Word-Of-Mouth (WOM)

question 44

Multiple Choice

Which of the following statements is FALSE regarding word-of-mouth (WOM) communications?

• A) It is estimated that two-thirds of all consumer product decisions are influenced by WOM.
• B) Negative experiences are powerful motivators of WOM.
• C) Going beyond satisfaction to deliver more than was expected appears to have the potential to generate substantial WOM.
• D) Not all personal sources are equal in value.
• E) Consumers generally trust advertising as much as they do WOM.

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Definitions:

Passive Activity

An activity in which the person involved does not actively participate or exert control, often used in reference to certain types of income for tax purposes.

Sensing

A process of receiving and responding to stimuli or input from the environment, often involving the detection of physical changes.

Nonverbal Cues

Forms of communication without words, such as facial expressions, gestures, and body language.

Interpreting

The act of explaining or providing the meaning of something, such as a word, text, or action, often in a different language.