Individuals Who Filter, Interpret, or Provide Product and Brand-Relevant Information

question 103

Multiple Choice

Individuals who filter, interpret, or provide product and brand-relevant information to their family, friends, and colleagues are known as _____.

• A) opinion leaders
• B) market mavens
• C) interpreters
• D) screeners
• E) market leaders

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Definitions:

Larynx

The hollow muscular organ forming an air passage to the lungs and holding the vocal cords; the voice box.

External Nares

The external openings of the nasal cavity, commonly known as nostrils, through which air enters and exits.

Trachea

Air tube extending from the larynx into the thorax, where it divides to form the bronchi; composed of 16–20 rings of hyaline cartilage.

Nasal Conchae

Curved bony projections located within the nasal cavity that help to increase the surface area for humidifying and filtering inhaled air.